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142. Taking fear out of innovation
Inside the Strategy Room
The Leadership Team Plays a Critical Role
The top team can set the tone in two ways. One, they have to be very clear on that aspiration. Get that aspiration clear and then make sure people feel comfortable living into it. If the executive team is not fully committed to choosing to grow and innovate, it will not happen. That is different than commitment. Everyone nodding saying I'm willing to take people and money out of my organization and put it towards the goal.
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