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Ep 254: Puppy Dogs and Ice Cream: Jason Kutasi - Performance Marketing Children’s Books (to 8 Figures)

DTC Podcast

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Why Should I Care About My Book?

Eric Liu: When somebody submits a book to us, the first thing is why should I care? He says there's like 10 million children's books that check those boxes. Liu: So who's the audience for? Why do I need to buy this book? What is the problem it solves? And so that's one of the things we really focused on.

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