Transforming Advertising Through Consumer Engagement

Meredith Kopit Levien, C.E.O. of The New York Times, joins Dylan and Julia for a deep dive into the paper’s metamorphosis from a traditional news company to a full-spectrum lifestyle brand. Levien breaks down how they’re harnessing A.I. tools, tinkering with audio and video, and sharpening its advertising playbook—all while building a diverse revenue stream anchored in subscriptions. She also weighs in on The Athletic’s success, the Times’s quest to reach 15 million subscribers by 2027, and much, much more.

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