Appsflyer's State of Mobile Game Marketing in 2023
Deconstructor of Fun
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The Future of Gaming Ads
I think there's going to be a world in which Ethan and we're clearly you know this is something that I believe that we're building towards all of us. We see the gaming world in a way that's existing cross-platform and being ubiquitous to where users play games whether it be mobile PC console or anything for that matter. There's a goal basically to say if we have a sense of who this user might be in a way that's appropriate then let's see how we can see how that user gets from one place to the next. It'll be interesting to see as the prices have sort of stayed up to some degree with iOS starting to get more expensive to acquire users
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