S3 E5: How Adgile Is Using Free App Data For Retargeting / Where To Buy An Audience / Why You Need To Pick A Channel And Go All In
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Adjile Trucks
There's a company called Adjile, which does these trucks around different areas. They upload their truck routes into a software that has a certain number of seats have access to this software. The idea is you get to retarget people who saw the truck driving, which is one, one use case. Second one is you can actually go to them and say, okay, give me everybody who entered Sephora in the last quarter and load them into my Facebook. And I'm going to build a lookalike off of that. There's another one which is not really fully announced but it might be their coming out party. It was like beta testing with Shopify Plus guys. Yeah
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