Building Consumer Loyalty Through Mobile Platforms with Ibotta's Bryan Leach
The CPG Guys
Building Consumer Loyalty Through Mobile Platforms
In this chapter, Bryan Leach, CEO of Ibotta, discusses the company's mobile strategy, the impact of consumer behavior changes, and the importance of consumer engagement in the cashback rewards industry.
The CPG Guys are joined in this episode by Bryan Leach, founder and CEO of mobile loyalty rewards program Ibotta., a free cash back rewards web and mobile app that gives you real cash for everyday purchases when you shop. Ibotta provides thousands of ways for consumers to earn cash on their purchases by partnering with more than 2,700 brands and retailers. Ibotta also powers rewards programs for top retailers and makes its offer content available on a number of leading websites and apps through the Ibotta Performance Network.
This episode is sponsored by Ibotta.
Follow Bryan Leach on LinkedIn at: https://www.linkedin.com/in/bwleach/
Follow Ibotta on LinkedIn at: https://www.linkedin.com/company/ibotta-inc-/
Follow ibotta online at: https://home.ibotta.com/
Bryan answers these questions :
- Let's discuss your journey from Yale Law School, courts, to being a lawyer and then starting Ibotta. How did that happen? What advice do you have for others who want to follow in your footsteps?
- Take us through the value proposition of Ibotta. What should brands expect from a partnership, and why should they seek it?
- Ibotta has significant reach with retail. Take us through your retail partnerships, and the one with Walmart is considered sort of exclusive. Demystify what that could mean.
- How does a consumer benefit from the app? Why is it considered the premier loyalty platform for a brand?
- The latest version of ios 17 brings with it the end of cookie-based tracking for the most part. How does this impact Ibotta and your relationship with the consumer? How do you ensure privacy for the consumer?
- Retail media - today’s hottest topic and everywhere at retail. How is Ibotta part of the retail media ecosystem or planning to be engaged in it?
- A bit over a year ago, Ibotta launched the Ibotta Performance Network. Can you tell us about that evolution and the factors that culminated in this offering?
- Looking ahead, what are the biggest challenges facing the industry? The opportunities?
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