2min chapter

The Art of the Brand cover image

The Home Depot Case Study: Mastering Customer Experience and Loyalty

The Art of the Brand

CHAPTER

Understanding Brand Loyalty Through Home Depot's Approach

This chapter delves into the development of Home Depot as a brand and its influence on the tools market, particularly in contrast to Sears. It underscores the significance of customer loyalty, employee care, and brand principles in creating a distinctive shopping experience.

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