MBA1788 Guest Teacher – Michael Redman – How to Leverage the Power of a Super Niche
The $100 MBA Show
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Toenail Fungus - A Bazaar Nitch
In two thousand eight, our agency got a call about marketing a lazer treatment for toenail fungus. Within 18 months of starting with that first doctor, we grew phenomenally the results of this weird nich. A second example is another super nich business called rabbit hole hay. We actually bought a bale of hay, brought it back to the office, built a webstite and started selling it. That was huge for us as a company. And this bazaar nitch pushed us well over seven figures. But you have to be careful with this kind of thing,. It can really kill you. I mean, come on, it's tonena fungus. We grew 400
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