Down to the wires: Africa’s digital lag
The Intelligence from The Economist
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The Legacy of 'The Blair Witch Project'
This chapter explores the innovative marketing strategy and cultural significance of 'The Blair Witch Project', highlighting its immersive promotional campaign and impressive financial success. It also examines the film's influence on the found-footage genre, drawing connections to earlier works like 'Cannibal Holocaust' and the evocation of primal fear in horror storytelling.
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