The Importance of Market Forces in Healthcare

The business model was very simple. We buy drugs. We sell drugs. And when you go to costplusdrugs.com, you put in the name of the drug and we have a huge discount compared to everybody else. You know exactly what we pay for it. You see our markup, 15%. You can decide if that's fair or not. Our price is depending on strength, $14 to $61 a month. The government officials at Medicare, CMS, et cetera, just really never had reference pricing that was legit that they could use. By providing that again, engenders trust and opens people's eyes that were the real deal.