Is There a New Marketing Hate on Marketers?

I like some of the comments and I can take us there. Just was scrolling through here of Vladimir. He said that marketers like jumping on new trends without getting the full picture, nor why their programs are leaking revenue. Mark Siri: One of the toughest jobs a marketer has is navigating the many constraints that prevent the function funnel from being realized. Andre's response was the problem is not experimentation. The problem lies down in the lack of a clear playbook marketers can share with executives or sales to explain why they do this campaign.