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How to make transformative ideas happen (with Frans Johansson)

How to Be a Better Human

CHAPTER

The Relationship Between Quantity and Quality in Creativity

This chapter explores the relationship between creativity and innovation, asserting that generating a variety of ideas can lead to impactful outcomes. Through examples of notable figures like Richard Branson, Picasso, and Einstein, it emphasizes the importance of persistence and willingness to experiment despite the possibility of failure.

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