Is the Path to Profitability Sustainable?

A company that doesn't have proper controls, processes in reporting in place to insure appropriate feedback loops and smart decisions is a fate company. If you are simply charging a lower price, for e, for a product that someone col get anywhere, can it be sustained or not? A lot of our serers don't understand how importat is to focus on these things, the processes that will ultimately enable and support the growth of a company.