Episode 268 - Rethinking Payment Optimization Through the Merchant of Record Model, with Rehman Baig, FlexFactor
Payments on Fire™
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Navigating Payment Optimization Challenges
This chapter examines the challenges and strategies of payment optimization for merchants, particularly focusing on the issue of payment declines. It introduces a unique Merchant of Record model that shifts responsibility for failed transactions to service providers, thereby enhancing approval rates and improving the customer experience. The discussion highlights the implications of this model across various merchant segments and industries, offering insights into the evolving fintech landscape.
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