#44 - Creating engagement in a world of ever changing attention (Ali Spagnola & Ben Grynol)
LEVELS – A Whole New Level
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Do You Think About It Differently When Creating Content for Platforms?
If i can't grip someone in the first three seconds of tik tok, then it's not a good tiktok. It really is finding that thing that will work for my audience, but also that i'm super stoked to do. So yout for each platform, even if i'm adding something from you to for tik to, you'l have to think about what the language is there and then speak tik to. Something that is widely shared is often, often, will have a high re watch rate,. And it's very different in the way the algorithm is going to serve that up to others.
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