How Should Policy Makers Decide When to Use a Nudge to Change Peoples Behavior?

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Sicary: How should policy makers decide when to use a nudge to change people's behavior, and when to use more traditional, blunt weapon policies, such as raising taxes? richard: One of the challenges of dealing with covid is that it's all happening so fast. So lots of people said things in march or april, 20 20 that now look remarkably stupid. And i advise giving people a little bit of a break bean thanking yourself that no one had a tape recorder, say, listening to what you were saying at the time.

Since the original publication of Nudge more than a decade ago, the word that served as the title of the ground-breaking book has entered the vocabulary of businesspeople, policy makers, economists, engaged citizens and consumers everywhere. It has given rise to more than 400 nudge units in governments around the world and has influenced countless groups of behavioural scientists in every part of the economy. In October 2021 Richard Thaler, one of the co-authors of the book and winner of the 2017 Nobel Prize for economics, came to Intelligence Squared to talk with journalist and author Kamal Ahmed about Nudge: The Final Edition, a cover-to-cover refresh of the original publication.

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