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Tracking and Analyzing Metrics
Importance of tracking metrics such as revenue per employee, LTGP over CAC, and sales velocity. Comparing tracking metrics to monitoring progress in fitness and highlighting the impact of key levers on business growth.
We’re back with the fourth episode of our US podcast as we sit down with Ayman Al-Abdullah, former CEO of AppSumo who currently helps CEOs scale their businesses from 7 to 9 figures.
Join us as Ayman unpacks his journey with AppSumo, highlighting the tactics that skyrocketed the company's revenue from $3M to a remarkable $80M.
Learn how to build a $100M business as Ayman breaks down the process into clear and actionable steps. We'll walk through the startup phase, where your big idea begins. Next, we scale up, putting together a great team to reach that $100M goal. Finally, we explore the ins and outs of what it takes to not just scale your business to $100M but sustain your business at that level.
Whether you're a new entrepreneur or having thoughts of scaling up your existing business, this episode offers a structured approach on how to build a 9 figure business effectively.
Remember to rate us on Apple Podcasts and Spotify to support our mission of bringing more incredible stories like Ayman's to you!
Ayman’s Socials:
LinkedIn: https://www.linkedin.com/in/aalab003/
Instagram: https://www.instagram.com/aymanisloading/?hl=en
My Socials:
Instagram: https://bit.ly/3LFbEgE
LinkedIn: https://bit.ly/3FCS3JA
Twitter: https://bit.ly/3ExJ26Z
⏺️ Voics: https://www.voics.co/
🗞️ Newsletter: https://bit.ly/3KftBCP
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📞 Schedule Free Call: https://bit.ly/3GsNyTU
⭐ Leave a Spotify Review: https://spoti.fi/36RrL9Y
🎙️ Leave an Apple Review: https://apple.co/3uCwViF
(00:00) Preview and Introduction
(01:40) Should You Chase Money or Purpose in Life?
(04:53) Ayman's Learnings from His First Business Venture
(07:58) Key Marketing Strategies for Early Stage Startups
(11:17) What’s the Role of a CEO in a Growing Company
(13:31) Hiring Coaches or Consultants for Business Growth
(16:59) Ayman’s Experience with Scaling AppSumo
(19:31) Challenges In the Scale-up Phase and How To Overcome Them
(21:37) Focusing on Self-Development as an Entrepreneur
(26:09) Ayman's Approach To Personal Investment
(30:06) Overcoming Limiting Beliefs and Expanding Business Horizons
(37:09) What Makes a Good Hire and a Bad Hire?
(41:55) The Importance of Understanding the Heartbeat of the Business
(44:11) Key Metrics to Monitor in a Business
(47:25) The Role of Revenue Per Employee in Business Decision-Making
(49:47) What Does Tactical Shooting Mean to Ayman?
(53:54) Balance Various Aspects of Life as an Entrepreneur
(55:44) Setting Boundaries for a Better Work-Life Balance
(58:07) The Neglect of Health Among High-Earning CEOs
(59:54) The Emotional Impact of Selling a Company
(01:02:59) The Reality of Transitioning to a New Venture
(01:06:29) Perspectives on Wealth and Goals for Financial Independence
(01:09:39) The Journey Towards Finding Your True Identity and Passion
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