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Securing Predictable Revenue with Greg Resh

Revenue Builders

CHAPTER

Navigating B2B and B2C Challenges

This chapter explores the speaker's diverse experiences in both B2B and B2C markets, emphasizing the distinct strategies required for each. It highlights the importance of accurate revenue forecasting, customer profiling, and collaborative efforts between sales and product development teams. The discussion also addresses the shifts in the software industry towards consumption-based models and the implications for predicting customer behavior and business strategies.

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