The Evolution of Muzak: From Background to Brand

This chapter explores the rich history of Muzak, detailing its rise in the 1980s as a staple of background music and its unexpected corporate acquisitions. The discussion contrasts Muzak's traditional approach with competitors like Yesco, which emphasized foreground music, transforming consumer audio experiences. Additionally, it examines how modern curation techniques, now branded as Neo Muzak, are strategically used by companies to create immersive retail environments that resonate emotionally with customers.