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Beyond Infobesity: Crafting Compelling Content Consistently with Geoffrey Klein

The DigitalMarketer Podcast

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Crafting Effective Content Marketing Strategies for Customer Engagement

This chapter delves into the necessity of a clear content marketing strategy to guide customers through the value journey, emphasizing revenue-driving content creation and customer retention. It underscores the importance of audience-specific content customization within the sales funnel and post-sale engagement for fostering brand advocates.

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