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2min chapter
Context Vs. Cookies With Dotdash Meredith's D/Cipher Lead
AdExchanger
Intro
This chapter delves into the revival of contextual targeting in advertising, focusing on the innovative Decipher solution from Dotdash Meredith. It also discusses the implications of changes in digital advertising, particularly with Google's cookie policy shifts affecting traditional targeting methods.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode