How I Built This with Guy Raz cover image

Kodiak Cakes: Joel Clark

How I Built This with Guy Raz

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Turning Points: From Shark Tank to Success

In this chapter, the speaker reflects on a crucial moment in their business journey, marked by a significant purchase order from Target and the challenges faced in securing funding. They share their experience on 'Shark Tank,' detailing both the tense negotiations and the lessons learned from walking away without a deal. The chapter also explores the subsequent growth of their brand, driven by innovative product development and changing consumer behaviors during the pandemic.

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