Join us as we talk to Chris Best, co-founder and CEO at Substack, a leading newsletter subscription platform.

Five years ago, email newsletters sound downright archaic. Today, reading email newsletters is society’s coolest hobby. From Pulitzer-Prize-winning journalist Glenn Greenwald’s newest take on current events, to Yem’s newsletter that sends 2 hours of music everyday at 3am to kickstart your day, Substack is creating an alternate universe of trusted, high quality content shipped right to your inbox.

In this episode, Chris discusses the transition from the attention economy to one where time and attention is a rare commodity. We talk about how Substack is enabling consumers to be more protective of their attention and helping writers do the work they believe in. Investments in growing quality content through Substack Grow and the newly launched mobile app have empowered people to turn their side passion in writing into a value-creating profession. In the final minutes of the episode, we wrap up with anecdotes of people who’ve done a great job at becoming creator entrepreneurs via Substack as well as Chris’ take on transformational trends for the next decade.

What is quality content? As Chris describes it, you should have the power to decide. Though we can confidently say that this episode definitely exceeds the *quality* bar.