I like that and I like the focus on the big picture. There's more than one set of terms and approaches to ultimately achieve that goal but it's all in that sort of pursuit of delivering great experiences to customers. Before we get into talking about some of the ways you're doing that within your organization, I want to ask you one more question about the sort of different working model with your team. And I think when compared to your experience at Shopify, I presume there weren't teams like yours that were focused at the product level rather than the component or service level. What are the biggest benefits you see to having a team like yours that is more broadly focused on the overall success of

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