Balancing Brand Awareness and Demand Generation in Marketing Budgets

So what do healthtech marketers view as their biggest challenges in 2025? How will they adapt to changes in buyer behavior and what are their priorities?

Drawing insights from a year's worth of community discussions and analysis within the Health Tech Marketing Network, we identified five issues that marketing leaders view as their priorities in 2025.

In this week’s podcast, we welcome two distinguished health tech marketing leaders, Michael Passanante (SVP of Marketing at CapitalRx) and Stacy Sand (VP of Marketing at Get Well), to cover strategies and practical advice for tackling these issues. Stacy and Michael provided their perspectives on the five top issues, how they have taken action, and what they will do differently in 2025.

Key Topics Discussed:

• [4:08] Measuring Marketing Impact and ROI

• [13:06] Sales and Marketing Alignment

• [20:32] Adapting to Evolving Buyer Behavior

• [26:24] Navigating Budget Constraints

• [34:52] Leveraging Technology and AI:

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