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2min chapter
Nike
Acquired
The Jordan Brand's Halo Strategy
The Jordan brand over the last three years keeps growing at like 35%. And it does billions in revenue growing at 35%. This past year, they just reported FY 22. The Jordan brand did $6.6 billion in revenue. It's accurate ish Jordan's making over $300 million a year from the Jordan brand at a 5ish percent royalty.
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