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Daniel Pink | Timing is EVERYTHING in Business: How to Know WHEN to Make Better Decisions | Podcast series / Marketing

Behind the Brand with Bryan Elliott

CHAPTER

What Is Your Chronotype?

In the unit of a day, our cognitive abilities don't stay the same throughout the day. 15% of us are larks, early people; 20%, owls,. And then 2-thirds of us are in the middle. The first step is to figure out your type as you just asked. Then we have to figure out what kind of task are you doing? Is it an analytic task requiring heads down focus on attention? Or is it a more creative task where you want to be a little bit looser?

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