Going going gone
Akimbo: A Podcast from Seth Godin
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How Much Is a Click Worth?
People who build web sites are facile at figuring out, to the penny, how much a click is worth. Once you know what it's worth, then you enter the auction. Sooner or later, you'll get to the point where you'll bid 99 cents. You won't be happy about bidding 99 cents, but you're still making a penny and you're keeping your competitor from getting that customer.
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