Beautiful Misfits cover image

“I felt I could handle it…” with Jane Shepherdson

Beautiful Misfits

CHAPTER

Is She Going to Love This?

Top shop was the sort of brand you didn't boast about wearing. We weren't looking at getting the highest margins or anything like that, we just wanted to have the best product ever. The higher i got ofpesy, the more control i then began to have. I want to be proud of what i've got in my stores. And it was a constant feeling of doing that. At one point they said, when they made me bind direct, they so wellth we think this is very risky,. because previously i'd been almost like a sort of arthur scargill type character and telling them no. So as i've built it a bigger and bigger team, i've

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