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Side Hustle to $2 Billion IPO: The Solo Stove Story

eComFuel

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Is Your Margin a Big Thing?

The difference when it comes to e-commerce versus people who maybe are transitioning from like a retail mindset is that there's no traffic, right? You have to build your own traffic. And so if you have a great product and a great brand, but you don't have any margin to acquire customers, you're just in the vast void of the internet with nobody looking at you or the opposite is true, right? Or you have money to go acquire. So margin is a huge, it's always been a huge thing.

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