BookThinkers: Life-Changing Books cover image

103. Alex Hormozi | Author of $100M Offers

BookThinkers: Life-Changing Books

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The Value Equation Long Time

The perceived like that of achievement was the last one I had it because I was like, all right well if you have two surgeons, and it's the same promise, and the same time, right, same effort. People believe that they have a higher likelihood of getting what they want. Guarantees function under perceived like of achievement, something that has a guarantee is more valuable than something that doesn't. Effort and sacrifice is how easy can you make it right perceived like good is risk. The next book is how to get more customers.

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