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He Launched Sonder in the UK — Now He’s Building Lodgeur, a Flexible Living Product in Texas

Behind the Stays

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Challenges of Building a Consumer-Facing Brand in the Property Management Market

This chapter explores the difficulties of establishing a recognizable consumer-facing brand in the property management market, comparing different models and discussing the clash in mindset between American venture-backed startups and European property managers. It also highlights the need for trusted brands in the market and the potential for the industry to professionalize.

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