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EP 402: How do you crack the code on goal-setting?

What Works

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What Is Good for a Business?

When we define good in that very specific way, it's like, oh, the shoulders drop, the, the just slackens, right? And it's just this deep feeling of relief. Now I know all of those shoulds are BS that I don't need to listen to. So yeah, I'm really, really big on narrowly defining and concretely defining what good is whenever we're talking about kind of filtering through those shoulds and supposed to.

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