Today I’m joined by Samuel Thompson, an internet capitalist who’s launched 100 companies in 10 years, and he walks me through a live, end-to-end build of an info product using AI. We break down how he goes from idea → AI-written book → mockups → Shopify product page → ad creatives in a ridiculously short amount of time. The big takeaway is that this isn’t just “info products,” it’s a repeatable launch system you can apply to e-comm, SaaS, mobile apps, and pretty much anything where customer acquisition matters. We also get into the real game: CAC vs LTV, conversion rates, and how to build what Sam calls a “rigged slot machine” you can scale.
Timestamps
00:00 – Intro
02:32 – Choosing the offer
05:36 - Writing ebook with ChatGPT (outline → chapters → upgrade quality)
07:30 – Mockups with Canva & Envato Elements
10:25 – Shopify themes that convert (Solo Drop + Elixir)
12:05 – Finding products to sell
16:28 - Building the Shopify Store
21:16 – Using ChatGPT to generate product-page copy fast
24:13 – What “good” conversion rates look like (3–5% target range)
28:51 – Bonus gifts strategy = perceived value + conversion lift
33:26 – HeyGen for AI photo/video ad assets + voice clone insight
35:37 – Canva static ads + high-performing angles
38:57 – Big picture: one person can build a “real business” with AI
Key Points
Sam’s launch loop is offer → AI asset creation → Shopify page → Meta ads → iterate on math
Start with low-friction products (ebook/info) to validate customer acquisition fast
The real framework is CAC vs AOV vs conversion rate, not “brand vibes”
3–5% conversion rate is a strong target on a direct-response product page
Use bonus gifts to increase perceived value and lift conversion
Static ads + strong angles can outperform everything when the message hits
The #1 tool to find startup ideas/trends - https://www.ideabrowser.com
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: https://www.thevibemarketer.com/
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FIND SAMUEL ON SOCIAL:
X/Twitter: https://x.com/samuelthompson
