2min chapter

Tropical MBA: Entrepreneurship & Founder Lifestyle cover image

#706 5 Things Founders Often Misunderstand about Exiting Their Business

Tropical MBA: Entrepreneurship & Founder Lifestyle

CHAPTER

The Importance of Cold Inbound Email

People get cold in bound email from potentially brand name, private equity. They feel pretty flattered. And so they don't really want to quote unquote upset the person by bringing in a banker or going out and doing a competitive process. That's usually a mistake. All these private equity firms spend so much resources on the outbound because they know it works.

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