How AB InBev and Zé Delivery Are Changing Ecommerce in Beverages (139)
The Tech Strategy Podcast
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Ad Delivery
Rdolpho comes out of a b m bf, so then he was sort of leading one of their initiatives, which was ad delivery. They offered a mobile ap that lets you basically get about 500 different s kus of beer, wine and spirits on your phone. He said, about 90 % of their orders are done in under 25 minutes. So this gets launched. Two thousand 19, they place one point five million orders in two thousand 19. Right right before covid, two thousand 21, they hit 62 million orders. Some this thing just took off like a rocket ship. And i suspect a lot of c p g companies, who have these major brands, have major
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