Saju decided to renounce his crown as South Korea's king of metal, drop out of college and focus on his mission. The distinction between mission and passion is subtle but hugely important. To this day, Saju still passionately loves heavy metal. But speaking with his father, he realized it was not his mission.
For truly sustainable long-term growth, you must prioritize your mission over your product — even if that means letting your product go. Noom founder and CEO Saeju Jeong has repeatedly turned his back on successful products in the name of his mission to help as many people as possible live healthier lives. In this episode, Saeju brings to life many of these make-or-break moments, and how his dedication to mission has driven his scale journey.
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