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Johann Hari | Why You Can’t Pay Attention (and how to get it back)

Good Life Project

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Podcasting

The original model that built out this still rapidly growing space was ad based. Now we're seeing that on any a much more frequent level, offering subscriptions to listeners become a really growing part of the business model in the pod casting world. The latest data that i've seen, you know, from all the insideor stuff, is that somewhere between three and eight % of listeners actually would pay to opt out of that experience where my attention is being interrupted. And the other 90 something% are saying, i would rather have my attention interrupted and not pay. So what's going on here?

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