Carsten Beck, The Copenhagen Institute for Futures Studies 'The Post-C19 Future'
The New Abnormal
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Do Brands Play a Meaningful Role?
Maccann ran a natural language analysis thousand consumer words ere talking about life. 75% of the language used on lines scese towards more collectivist values and individuality. So what they're seeing from a brand point of view is that there's lots of scope for eno the care giver or the neighbour type brands. And some brands have done it brilliantly, and others have just done it to make themselves look better.
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