3min chapter

The Leader Factor cover image

Urgency is a Catalyst, Seldom A Sustainer

The Leader Factor

CHAPTER

The Importance of Defining Your Mission

Mission relates to why you're doing what you're doing. Why, for example, in an organizational setting, why does your institution exist? Why are you setting out to accomplish a certain goal? Right. So we assume that all of the obstacles and the adversity and the challenges will come, especially with some type of long term goal. We need to plan for that. I think looking at it as a balance is a really appropriate thing to do. But if that's all we have, then we're going to come up short almost every time.

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