12min chapter

Cracks Podcast con Oso Trava cover image

#288. Rodrigo Herrera - Hacks de Longevidad, el Negocio de los Influencers, Inteligencia Artificial y Reconstruir Acapulco

Cracks Podcast con Oso Trava

CHAPTER

La importancia de la autenticidad en la influencia digital

En este fragmento del podcast se discute sobre la importancia de la autenticidad en la influencia digital y la falta de transparencia en las colaboraciones entre influencers y marcas. Se presenta el modelo de negocio GANACS que promueve la honestidad al permitir a los influencers probar y opinar sinceramente sobre productos, sin necesidad de dar opiniones positivas a cambio de pago.

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