How to Expand Your Business Vertically

If you have a niche, what you should be doing is sort of expanding horizontally instead. So it's like we have this very particular niche, but here's some other really, you know, some other subnishes that we can combine with that and then add on in the end. That for us is the approach. It's kind of like this idea that I read about recently with business: When you're expanding, consider it as vertical growth.