2min chapter

Beautiful Misfits cover image

TKE: Supermarkets and sustainability with Richard Walker, Iceland MD

Beautiful Misfits

CHAPTER

Getting Out Plastics

We've become lazily addicted to this miracle material. Customers absolutely have a role to play, and business has a roll to play. And i think government does as well, to legislate accordingly. It's great to finally see some proper taxation coming in on plastics. We've reduced our tonnage by 50%. But of course, the second hardest 50 % is to come. Some of those ereas i don't even have solutions for yet. I'd much rather have 30 thousand people pointed at a north star and know the direction that we're trying to get to.

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