What Makes an Effective Lead Magnet

Liz advises designing lead magnets for your exact customer and describes evolving magnets until your core offer is clear.

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Episode notes

#674 Is your email list collecting digital dust? Or maybe you haven’t even started one because it all feels too overwhelming? In this episode hosted by Kirsten Tyrrel, we’re joined by email marketing expert Liz Wilcox, who built her first list without fancy tools, expensive software — or even internet on her phone. Liz shares how she went from travel blogger to email queen, growing a $9/month membership that’s earned over $600,000 and helped thousands of entrepreneurs keep their email game simple and effective. She breaks down what actually makes a great lead magnet, why most email advice is too advanced for beginners, and how your personality can be your best marketing asset. Plus, we get into welcome sequences, subject lines, formatting tips, and why segmentation might not matter as much as you think (at least not yet). If you’ve been putting off email marketing, this episode will give you the motivation and clarity to finally get started!

(Original Air Date - 4/12/25)

What we discuss with Liz:

+ Building an email list with no budget

+ Why simplicity wins in email marketing

+ What makes a lead magnet actually convert

+ The power of a strong welcome sequence

+ Formatting tips for higher email engagement

+ Personality as your best marketing tool

+ When segmentation really matters (and when it doesn’t)

+ Substack vs. traditional email providers

+ How Liz grew a $9/month membership to 4,500+ members

+ Using your email list as leverage for sponsorships