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Bloomberg Businessweek Weekend - August 23rd, 2024
Bloomberg Businessweek
Resilience in Hospitality: Adapting to Change
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This chapter explores the resilience of a major hotel brand during economic downturns, including its performance after crises like 9/11 and the COVID pandemic. It discusses the strategic shift towards a fully franchised model, enabling sustained profitability amidst fluctuating consumer behaviors and travel sentiments. The chapter also delves into innovative trends in dining experiences, particularly the evolving significance of restaurant bathrooms as marketing tools in the age of social media.
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