Ted Genoways "Tequila Wars: Jose Cuervo and the Bloody Struggle for the Spirit of Mexico”
Chatter on Books
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From Family Roots to Tequila Tales
This chapter explores the author's personal journey into the tequila world, fueled by family connections and rich cultural heritage. It discusses the historical context of the tequila industry, the challenges faced in accessing its history, and highlights notable figures, including Jose Cuervo. The narrative also examines the intricate dynamics of establishing tequila as a global spirit amid political and social upheaval in Mexico.
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