5min chapter

The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship cover image

419: Dux-Soup: From Side Project to Bootstrapped 7-Figure SaaS - with Will van der Sanden

The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship

CHAPTER

Freemium Launch Success

This chapter explores the launch strategy of a software product utilizing a freemium model, focusing on user engagement through minimal commitment and influencer marketing. It highlights the importance of organic relationships and product discovery within online marketplaces like the Chrome Web Store, which significantly aided in the product's early adoption.

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