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ETH AI Fellow, Soft Robotics Lab & Building Mimic. Meet Elvis.

Ambitious & Driven

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Rebranding and Robotics Competition

This chapter explores the journey of renaming their startup, initially known as Five Robotics, to 'Mimic,' addressing challenges in customer recognition and market positioning. The speakers analyze the competitive landscape of the robotics industry and the benefits of increased visibility in attracting customers and talent, particularly in Zurich. They also discuss the importance of sharing their projects on social media and raising funds in Europe to leverage regional advantages.

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