When someone unsubscribes, it can feel like a punch to the gut. Your brain rushes to the worst-case scenario, and suddenly one cancellation becomes a referendum on your entire community. In this episode, Gina gently rewires that fear—and shows you how to turn every “no” into clarity, confidence, and momentum.
In this episode, you’ll learn:
• Why cancellations feel so personal (and how to calm the spiral)
• How to use “failure” as data instead of self-doubt
• The surprising power of focusing on who isn’t leaving
• Why the wrong members make it harder to attract the right ones
• How to strengthen your pitch so people understand the value immediately
Timestamps
(00:20) The fear behind spending time on the wrong people
(01:05) Why your brain fixates on the one person who leaves
(01:48) “What if I throw a party and no one comes?”
(02:30) The role of community when you’re navigating doubt
(03:10) Turning failure into fast experimentation
(03:52) Staying curious instead of catastrophizing
(04:30) What it means when people aren’t unsubscribing
(05:12) Saying no to the wrong members
(05:58) The “they’re too busy” story that holds creators back
(06:45) Building a pitch you can deliver with confidence
(07:40) Why people pay attention to what they pay for
(08:55) Gina’s closing encouragement for creators everywhere
→ Get Our FREE Community Masterclass
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