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Amazon Is A Beast, But There Are Enough Retail Media Ad Dollars To Go Around
AdExchanger
The Disparity Between Supply and Demand in Retail Media
There doesn't seem to be enough retail media supply to meet all of the demand. But even so, I think there's like a supply and demand issue with retail media. This is going to have to move very, very quickly to get to 110 billion for retail media. We suspect it will, but it's happening now.
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